Business is war, without doubt. Competitors want to beat you to earn more money. The stream of money in a market isn’t infinite, so everyone wants his share. That’s why the bigger companies use competitive intelligence and do a lot to be better and stand above their competitors. Online, people tend to work together or leave their competitors alone. I never see people actively competing and trying to be better (and pointing that out to their prospects!) Why is that actually? And how do you become better then your competitor and show that to your prospects?

For a long time I had the same problem. My customers experienced that I was way better, but I didn’t let my prospects know so it didn’t result in more business. I was ready to give up on competitive analysis and my strategy. Until I finally discovered a few simple ways to crush my competitors…

I’ve started asking my clients if they wanted to share their experiences on paper, audio and video. Asking them specifically about why I’m better then my competitors, they gave me the information I then put into my marketing materials. After including this comparison-tactic in my marketing I didn’t only see my conversion ratio go up with 13%, but also got a lot more people subscribing to my lists, visiting my sites and actually calling to have a chat with me. Read the rest of this entry »